Ganz Ohne – can be translated as “without anything” – is a zero waste shop in Herrenberg, Germany. The goods are sold loose, the aim is to renounce to plastic as much as possible. Instead, customers take their own containers with them to fill the goods. The founders wanted a logo that would stand out from the existing logos in the industry. The majority of the competitors show themselves with a preserving jar as a logo. However, we wanted to distance ourselves from this, because the focus should not be on the packaging in the end. The aim was to create a logo that would combine the attributes of naturalness, rusticity, rethinking, fairness, sustainability and minimalism. I designed different variations – purely typographical, with a focus on loose goods and with a focus on naturalness. The founders liked best the idea that the signet creates a warm, emotional and natural association. The heart, from which three leaves grow, is symbolic and concise. For the corporate design, I chose warm, intense colours and hand-drawn illustrations.