The mori label stands for quality, craftsmanship and timelessness. mori collaborates with selected manufacturers who share this claim and brings their products to the market. The Japanese Wabi-Sabi philosophy, the connection between man and nature and the idea of mindfulness play a central role at mori.
Create a packaging design for the two hand-picked organic tea types “Organic Green Tea” and “Organic Black Tea”, which are grown by the Amba Estate manufactory in Sri Lanka. The premium product should be available as a limited edition of 100 pieces per variety and should not have a typical premium look, but primarily reflect moris values. The logo, fonts and packaging are given by mori, as well as the contents that are to be placed on a label.
The basic idea for the packaging design was an abstract illustration of tea plantations, mountains and flowing shapes. As a contrast to the flowing calligraphy, the label gets a minimalist layout. A limited edition field, in which the number of pieces is noted by hand by mori, gives the product even more value.
I tested calligraphic drawings with ink and various writing tools on paper and then modified them digitally. A limited edition of 100 pieces per type was printed by hand using screen printing.