Project Context
For the franchise company Obstbaron, I developed illustrations as part of a corporate design created by an external agency. The brand delivers fresh fruit and vegetables to workplaces, promoting appreciation, health, and a positive work culture.
Idea
The goal was to create a vibrant and approachable visual language that communicates freshness, quality, and ease while supporting the brand’s values.
Execution
The result is a series of fruit illustrations used across various applications, including packaging, website, flyers, and advertisements. The project was nominated for the Corporate Design Award in the category Corporate Redesign.
Alessandra Fasino – Illustration
Elevate Partners – Brand Strategy, Brand Design, Implementation
Kathrin Koschitzki – Photography
Photos © Elevate, 2020
www.obstbaron.de
