With its fresh fruit and vegetable deliveries, the young franchise company Obstbaron helps companies to improve everyday working life, to value employees and customers and to cultivate a positive working culture. During the development of the new brand identity for Obstbaron, I designed illustrations of fruits that can now be found on Obstbaron’s fruit boxes, their website, flyers and advertisements. The project was nominated for the Corporate Design Award in the category Corporate Redesign.

Alessandra Fasino – Illustration
Elevate – Brand Strategy, Brand Design, Implementation
Kathrin Koschitzki – Photography
Photos © Elevate, 2020