Julia Dormann is mum to twins, an enthusiastic dancer and tailors clothes and toys for babies with much dedication. The self-sewn patterned crinkle taggies, newborn sets and neckerchiefs are sold via her online shop and Instagram. The newly created brand has a welcoming and playful character, which is strengthened by the colour palette of pastel shades and the abstract illustrations in pastel crayon and watercolour style. A geometric font with friendly features creates a contrast to the hand-drawn graphics and contributes to a modern look. From the previous description of “customised children’s and baby fashion”, the brand has been repositioned with the claim “handmade baby gifts”. The new website can be found here.
