Stabilo Together

About Stabilo Together
“Together” is the sustainability initiative of the writing tools manufacturer Stabilo. I was commissioned by the design agency factor product to develop the key visual, colour scheme, illustration style and icons.

Credits
Alessandra Fasino – key visual, colour palette, illustration style, icons
factor product – naming, strategy, communication, implementation
Liubov Ilchuk – Photo
More about this project on the Stabilo Together website

Key Visual
The key visual is a typographic interpretation of the campaign name “Together”. The letters form a circle close to each other. Underneath is the claim, as if it was written with a Stabilo marker.

Illustration style (concept)
Using Stabilo pens, I designed an abstract composition of sun, water and meadow, which was intended to increase the recognition value, e.g. as a background for the logo or also in the implementation of other print and online media. This proposal was not realised.

Colours and backgrounds
A natural feel is created by the pastel colour palette in a yellow-turquoise-blue range and backgrounds in coloured uncoated paper.

Icons
The icons are in this case the company’s fields of action, i.e. the areas where change will take place. They are a combination of digital lines and analogue scanned colour areas designed with two Stabilo markers.