sueco is a manufacture for individual leather bags and covers. The high-quality DIY kits for leather bags are their unique selling point. Tools and a simple instruction are included in order to sew your own bag. One of sueco’s demands was to create a minimal high-quality design that appeals to both women and men.

I extended the existing material – logo and photos – by a colour palette of ochre and grey shades, colours that can be found in the products themselves. Additionally, I developed custom icons based on a grid, which show the process from order to delivery. The new corporate design was finally applied to business cards, leaflets, vouchers and flyers.